Entertainment on Mobile Internet Services: From the Korean Consumer Perspectives
نویسندگان
چکیده
Elaborating on the rapid evolution of mobile internet services in Korea, this paper investigated young consumers’ preferences and attitudes towards mobile entertainment services through person-to-person questionnaires. We tried to find out “how” mobile entertainment services differ from other mobile services from the consumer perspectives: expectation and satisfaction. After careful investigation of what the consumers actually said, it could be said that the speed of services was never met to consumer expectation in mobile entertainment services, while they never really cared about contents aspects of mobile internet services.
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